Search Engine Optimization, SEO, is the process of improving the
ranking of a website in search engines. The higher or more frequently, a web
site is displayed in a search engines list like Google, the more visitors it
is expected to receive.
Site Maps are XML files that list every URL in the website. It may
be made by a website developer or provided by the web host. It is
important to use two site maps for the website, an XML version and a
static version. XML version can be created by sitemap generators tools
such as: https://www.xml-sitemaps.com/ . The
sitemap should be uploaded to the root folder of the web server and should
then be submitted to the Google Webmaster Tools account for that site. The
static version should be an HTML page that contain links to every other
Include meta description and title tags
< title> Your site title </title>< meta
name="description" content="your site description"< meta
name="keywords" content="keyword1, keyword2, keyword3"
Title tag on pages of the website tells Search Engines what the page
is about. It should be 4-8 words and include the business or brand name
and keywords that relate to that specific page only. Meta Description on
pages of the website gives Search Engines an insight into what the page is
about. Write accurate meta description tag since it is often used by
Search Engines to describe a website in search results for human audience.
It should have 15-160 characters and do not stuff it with keywords. The
keyword meta tag should contain between 5-10 keywords or keyword phrases
that are also found in page content.
Search Engines rely on the basic correctness of the code to find out
which portions of your web page to index and if the HTML code contains
errors, it may be possible that only a portion of the web page are
included in the Search Engine`s database.
Off-Site Optimization's goal is to get other websites to provide
links to a specific website. There are three kinds of links and link
Its goal is to get other websites to link to the website. Three
kinds of links and link building techniques:
i) Organic Links – These are links that are not asked for, and are
the best kind. They are on sites with high authority such as major news
outlets and other well-recognized name websites.
ii) Whitehat – good, quality link building (should strive
iii) Blackhat – spam, low-quality link building (should
Good incoming or back links can also increase Search Engines ranking
and traffic of a website. Major Search Engines rank web pages based
partially on the number and quality of links that point to the
Search Engines also learn more about the current website by
internally linking all of its pages
Link building is not only reserved for external sites linking to the
website; Search Engines also learn more about the website by internally
linking to other pages on the website within its content.
There are many ways in identifying keywords related to a site's
content. A keyword can be a word that describes the overall topic, or
could be a popular search term leading people to the site, or a word from
a specific topic or blog post.. Dispersing keywords throughout your
content is the key to perform well with Search Engines. Include keywords
in header tags, title tags, meta tags, URL and in the anchor text used to
describe links. Do not be tempted to shove a lot of keywords onto the
webpages as Google has unleashed an over-optimization penalty that targets
websites that have too many keywords stuffed onto one page. When it comes
to keyword optimization, think of up to five keywords or keywords phrases
for each page on your website and optimize for those.
Provide new content and minify code
Good web content keeps site visitors interested and coming back for
more; this leads to higher search engine rankings. Quality pieces that are
useful and engaging for humans should be created. Readers will share the
work, generating additional backlink and Search Engines will recognise the
quality piece because it will flow naturally with not too many keywords.
Write content people want to share on Social Networks. Search Engines will
read those social signal as a signal of the quality of the domain.
Re-visit some old content and re-write it with search engine optimization
hat on, updating image attributes, changing keyword density, adding links
to the home page and other relevant content on the site. After all that,
minify the code. Minifying the code helps to remove all unnecessary
characters from the code, like white space, new lines and comment when it
is uploaded to the server.
Use Alt tags to describe images
Search Engines don`t know how to deal with dress up images on
webpages. Using alt tags and including keywords in the descriptions make
images searchable by search engine`s bots. Also, large and high quality
images slow down a website and take server hosting space as well. Optimize
images, using e.g. Photoshop, or manually to reduce image
Mastering SEO requires a great deal of study and effort. Even when
you achieve a basic level of effectiveness with one website, you have to
continue your research to stay up-to-date, and you still have many other
variables and environments to consider before you will be able to point
your expertise at any site and be effective. Even then, you will be
working against some business-specific variables that are out of your
control and will need to adapt and modify accordingly.