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VR and its sectors

Par Erwan LOCART Publié le 16/05/2018 à 17:09:05 Noter cet article:
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Virtual reality add an extra dimension to the different sectors and creates a new interactivity through entertainment which causes attention, and a particular interest in the proposed environment.



With these advantages, many sectors and companies are interested. We will see which sectors can take the step of the VR by investing in it and for what purpose:


1. Sport


Sports fans always want to be closer to the action by getting closer to their idols during a match or race. VR can bring the fan to put on a VR helmet to be in the skin of the player, jockey, ...



For example, a project in the USA was developed at an experimental stage. The tests were the broadcast of an ice hockey game by offering 50 different views (view of the referee's hat, player's shirt, view of goal, ...).


In the same genre, but slightly more advanced, we have William Hill who is behind a VR project, which allows you to follow a jockey race in a completely recreated 3D environment. This environment is a virtual hippodrome where the horses are persisted and positioned thanks to a more or less reliable GPS system for now, a more reliable version was to be developed for the end of 2017. The spectator will have the choice of the point of view between all the jockeys or a seat in the stands.


2. Drones


Drones are a good means of remote observation without the driver suffering the consequences of the remote environment, or even avoids the presence and therefore its transport to this environment. Many sectors use VR drones for different purposes:


a. Military sector


The military have needs of intelligence, reconnaissance of the ground, researches of all kinds, but also drops of materials, or simply to strike the enemy. These needs do not require all VR but some drones have an added value with the addition of a VR system, indeed the search by infrared on a large area, a 360 ° system with a zoom potentially activatable, proves more efficient. There would also be a drone technology that could retranscribe the field of observation in 3D for the purpose of studying and predicting a possible intervention, see training and specific training for this intervention. In this sector and especially the last part, it remains speculative for lack of official source.


b. Archeology


In archeology, the seabed is the most hostile environment, a bottled diver can work on the area only 10 minutes. That's why the archaeologist Michel L'Hour set out to create a robot that can work on a zone for a few hours, having a 360 ° panoramic vision and equipped with a hand with 3 fingers with a haptic sense making it capable to manipulate all kinds of objects, fragile or not. This robot is piloted via a VR helmet from a boat on the surface to retranscribe the actions of the pilot in a precise way on the archeology site.


c. Oil industry


The oil sector also needs terrain recognition. Indeed, exploration of the seabed using VR drone can be useful so that the user can perform some basic actions in real time and accurately. The explorer will be able to probe the terrain or maintain the oil platform without sending engineers to the four corners of the world to carry out these actions.


3. Conception


Industry and architecture are constantly inventing new designs for their products / buildings. Currently, these designs are created by graphic designers on a suitable software. But imagine that you can create an ergonomic VR design as instinctively as with legos when you were little. For now, no source confirms the existence of this technology, but many uses the VR to present to customers and possibly modify in real time some details of a virtual product in 3D, this is what realized Atkins company



Design can be about something other than industries. With VR, our can can virtualize an environment and develop it. For example, you can virtualize your own habitat and position furniture or different objects to visualize the effect and to better represent the environment.


4. The health


When VR associates itself with medical techniques, we think rather quickly about phobia therapy (fear of emptiness, anxiety of driving, arachnophobia, fear of the crowd, ...).



But it is to underestimate the VR to stop our association to this one idea, for example in some hospitals, a VR helmet is provided to the children to distract them during a bite or an intravenous pose, the child will be able to play with a fish that will bite gently during the bite. These hospitals do not want to stop there and in order to prepare the child for an operation, as well as his parents, hospitals virtually visit the operating room and / or the room before taking charge.


Another project, always medical, but which will equip patients in their daily lives is a solution for the visually impaired. The Samsung company has launched the Relumino project which consists of modifying the image coming from the front camera of the VR headset, coupled with different commands and different settings to adapt to each person and their distinct disabilities.


5. Exploring environments


The VR knows how surprising the realism of the generated environment. Different sectors have understood this and have adapted it to their ways to satisfy their different needs:


a. Military sector


The military, as mentioned above, have needs of reconnaissance of the ground, but also of possible reconstitution in case of failure of mission. It is possible for them, with VR technologies, to perform these two tasks. For example, the Israeli army has no hesitation in recreating the tunnels dug along its border by the Gaza Strip. However, the following example is better:



A Swedish firm SAAB is working on a project AR (Augmented Reality) that would help decision-making decisive. A demonstration of the Jericho Dawn project, in front of no less than 50 senior Australian officials, showed the effectiveness of the project in the context of an invasion of the territory by air. The simulation demonstrated the speed and efficiency of decision making in the face of this air threat.


Another project developed by the US Army in cooperation with the NGA (National Geospatial Intelligence Agency) would offer a more or less plunging view on the battlefield with each ground unit shown on the view to know the progress of the different units and adapt orders according to events. This project coupled with the drones seen above could make us think of a total militarization of these technologies.


b. Judicial sector


Justice, accompany and sanction the culprits of a dispute. Often manipulated by lawyers or questioned, jurors often lose sight of the facts and are no longer completely objective. That's why a VR project offered jurors, during a trial, a reconstruction to bring the evidence in a visual and unambiguous way caused by different words more or less wobbly.


c. Real estate sector


When we search for or offer real estate, we always make a lot of visits. That's why some real estate agencies have invested in RV to visit virtually his apartments without moving from the chair of the agency. But, there is even better, we can visit properties under construction.


d. History


History fascinates a lot of people, be it the different wars, the festivals of the time, events or simply the everyday life of a certain time. Thanks to all the evolutions that have made it possible to access the different technologies, but also to the different knowledge of more or less ancient cultures, we can reconstruct certain events of history, monuments, ...



A 360 ° VR bollard called Time Scope was born on the site of the Bastille (Paris) to discover the evolution, or rather the building at the time chosen by the observer.


Another project led by Shinkyo Oishi, a Buddhist monk, aims to virtualise Tokyo in the 17th century. His project, Tokyo feudal, wants to demonstrate the evolution of Tokyo. He wants "visitors" to quickly understand what has changed. But with this technology in his hands, he decided to go further by adapting this creation to a playground or accentuating the concept on the art of this ancestral city.


e. Art


Art, just like history, can offer its VR solutions by offering virtual museum tours, consulting works of art normally inaccessible for various reasons, or even showing works that have disappeared or been destroyed.



A potential such as VR did not take long to convince some artists of our time, so with some applications they can draw, tag, paint, build, ... all this in 2D on a wall, or in 3D. This same application offers the opportunity to consult the works of these artists from home.


6. Training


We have seen how effective VR is in creating a realistic environment and thus immersing the user so that they can take ownership of that environment. Many people have had the idea to take advantage of this virtualized, safe, resettable and modelable environment to learn, train and train their teams.



We have, for example, UPS which is currently training its drivers on simulators with some scenarios for training. The case of a balloon crossing the road is a scene proposed to the employees so that they take the habit to increase their attention on the fact that a child could arise soon after.


The armies of different countries, the intervention units and even the police forces are beginning to be trained by these same technologies. We can see them training with the help of shooting simulator, environment of about thirty square meters, ...


7. Sale


We have seen previously that VR can be useful in a design work. The following after the design of the product or concept is the sale of it. Thus, the sale can reuse the VR to present the product to potential customers, or even to demonstrate their use without using / consuming one. But that does not stop there since with a good integration and an intuitiveness of the interactions, the salesman can propose a catalog of varied products, like a whole range of car, explorable in a more or less qualitative way according to the technologies used.



Selling a product, or presenting a range of products is good, but how do you convince a customer about the reliability and the production of resources such as fossil energy? BP's marketing teams have worked with INITION to organize a discovery day by providing a VR experience reporting the journey of oil from exploration to the end user. The visitor will be plunged into the depths of the ocean, then abandoned in vast expanses, while learning the scientific details to implement all this production of fossil energy. BP announced that this day was a success wherever it was proposed because in our society, we are inundated with advertising and their messages that are more or less well communicated. This solution is the VR, causes a "WAOW" effect, but also ensures that the message is fully communicated.


« Using virtual reality ensures that all of our message is communicated; A rare thing nowadays in today’s busy world of advertising and communication. »


8. Recreation


We just saw that a VR presentation could be in the form of 360 ° video. The commercial presentations are not the only ones to exploit the 360 ​​°. The cinema, after the 3D, invests more and more in the VR. Not to mention adult videos, most 360 ° films are short films of about ten minutes. One of these short films of 7 minutes was even presented at the Cannes Film Festival, this video presented the story of migrants trying to reach the United States, this work is called "Carne y arena" (meat and sand).



Other recreation can use RV, such as amusement parks where more and more parks are investing at least one attraction in RV, for example Europa Park has to install a "VR Coaster" where once in the attraction, you You will have to put on a VR helmet that will propose you a different universe following the evolution of the rail in the reality.



A change of universe with an immersive technology gives a great possibility of action, as we saw in the training part, simulation games, but not only, can be created. From the "escape game" by arriving at construction games (sandbox) through simulators of all kinds, we can let his creativity speak and invent new concepts, or enjoy games already created.


9. And other things


Advertising is everywhere in our everyday environment, by associating the VR that creates us a new virtualized environment, we can think about adding non-intrusive advertising to the user. This is already done in some video games, encrusted on vehicles, specially created panels, .... So why not in a virtualized environment?


Staying in the world of communication, we can talk about recruitment by VR. Indeed, the British army launched its recruitment campaign by VR. Already in a few months, they noticed a 66% increase of recruits. Indeed, the RV allows to present the more or less militarized activities of this sector to show what a British soldier really does outside the zones of armed conflict.




Although RV is efficient and very useful for these sectors, costs are present and vary depending on the technology used.




A hockey game broadcast in VR :


A jockey's race broadcast in VR :


The underwater exploration robot of Michel L'Hour :


3D environment design :


VR in the service of health :


AR project of the firm SAAB :


US Navy project in cooperation with NGA :


Real estate and RV :


Time Scope (Bastille with VR) :


Shinkyo Oishi VR Project :


Art and VR :


Police training with VR :


RV sales :


Discovery day proposed by BP :


VR at the Canne festival :


VR coaster of Europa park :


Recruitment of the British Army through VR :

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