This series of articles demystifies marketing myths and
jargon for software product design and MVPs.
Here is the summary:
Before organizing the first meeting with your team - agency, make
sure you are prepared.
No matter how good and clear your start-up idea is, before the first
meeting, you should already have your ideas on paper. The ideas in your
head are like steam: hot and fuzzy, they move and change direction, mix
without a clear path.
Take your time to write down the ideas, it will help you follow your
thoughts. Ask and answer the following questions:
Why are you solving this
Who will benefit from your
How will your customers
benefit from your solution?
Feel free to take note of your uncertainties and doubts. Write down
each question that crosses your mind.
It is normal if your writing seems disorganized. Because you're
going to write it several more times. Each time in a more concise and
organized way. With each revision, try to group only
the essential functionalities for your company. And keep all
your written notes.
Of course, sometimes it takes more than words on paper. You can use
the online bookmarking tools such as Evernote to save bookmarks,
images and digital information that you consider relevant to your
If you have competitors or other products that inspire you,
create and maintain a list. This will be
useful during the first meeting to explain your vision.
Personal advice for entrepreneurs
Get out of your home, office or any place surrounded by walls.
If you want to think, go outside for a
walk or just take a seat in a public place.
Our minds are not made to work properly in a closed place. Humans
are more comfortable in a large space. This gives you the perspective of
the scale and the big plan of things, avoiding losing in detail.
Stop brainstorming in a