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Web Strategy

2JWB 9 chapters 1 ECTS credit Level Beginner


As the name suggests, the course 2JWB will bring you to concepts of web strategy.

The astronomical quantity of websites available on the web today sometimes makes it difficult to access the information that businesses, communities or individuals wish to present to the world. To present this information, it is often necessary to be well-ranked in major search engines such as Google, Bing, Yahoo or Baidu. Web strategy is a science involving a set of good practices, from development to content management through the analysis or marketting.

After seeing how to manage Internet content, learn many ways to increase visibility and SEO best practices, we will see how to optimize an internet content distribution campaign, using social media, online advertising and solutions' traffic analysis in real time.

Learning path


    • Understand SEO methodologies on Internet
    • Know how to integrate good SEO practices in Web development
    • Know how to assess the SEO of a site
    • Understand the needs and possibilities of traffic analysis with Piwik and Google AdSense
    • Know how to integrate good SEO practices with Wordpress
    • Build effective advertising campaigns with Google AdWords
    • Discover the Community Management, its good practices and obligations

    Course content

    • Web Strategy Introduction

      Course : 90 min - Labs : 90 min
    • SEO

      Course : 270 min - Labs : 330 min
    • SMO

      Course : 240 min
    • Advanced Referencing

      Course : 90 min - Labs : 90 min
    • Build a coherent strategy

      Course : 90 min - Labs : 270 min
    • Wordpress introduction

      Course : 120 min - Labs : 120 min
    • Web Analytics

      Course : 90 min - Labs : 90 min
    • Google Adwords

      Course : 120 min - Labs : 120 min
    • Community Management

      Course : 120 min - Labs : 60 min


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    • Books

    • Web Analytics
    • E-réputation - Méthodes et outils pour les individus et les entreprises
    • Marketing mobile - Les clés pour intégrer efficacement le mobile dans sa stratégie marketing
    • Content marketing
    • Webmarketing - Définir, mettre en pratique et optimiser sa stratégie (2ième édition)

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