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Articles - Étudiants SUPINFO

Web Strategy Level 2

2JWB 8 chapters 1 ECTS credit Level Beginner

Introduction

As the name suggests, the course 2JWB will bring you to advanced concepts of web strategy. This course will follow 1JWB course and will therefore require a good understanding of the concepts covered in the previous course.
After seeing how to manage Internet content, learn many ways to increase visibility and SEO best practices, we will see how to optimize an internet content distribution campaign, using social media, online advertising and solutions' traffic analysis in real time.

Learning path

    Objectives

    • Understand the needs and possibilities of traffic analysis with Piwik and Google AdSense
    • Know how to integrate good SEO practices with Wordpress
    • Build effective advertising campaigns with Google AdWords
    • Discover the Community Management, its good practices and obligations

    Course content

    • SEO Reminders

      Course : 60 min - Labs : 60 min
    • Search Engine Advertising

      Course : 120 min - Labs : 120 min
    • Wordpress and SEO

      Course : 90 min - Labs : 90 min
    • Web analytics

      Course : 120 min - Labs : 120 min
    • Google AdWords

      Course : 120 min - Labs : 60 min
    • SMO and Social Marketting

    • Community Management

    • Social Media Integration

    Resources

    Advanced Members' lounge (enrolled in a cursus or status holder)

    These resources are a selection from a rich set of 20,000+ books and videos courses from leading publishers and the international experts. SUPINFO International University enrolled students and "Advanced Members" enjoy unlimited access to these resources. Any person enrolled to a course or training at SUPINFO is entitled to this status. If you are not already logged on the "libraries.supinfo.com" SUPINFO website the links below will only give you a limited access. Become an Advanced Member

    • Books

    • Web Analytics
    • Content marketing
    • Webmarketing - Définir, mettre en pratique et optimiser sa stratégie (2ième édition)

    Welcome on board: How to get started with SUPINFO courses

    Check the requirements

    Our courses are part of a coherent learning path. To take the most of a course we strongly advise you to be sure to meet the requirements before going on. You can find pre-requisistes on each and every course description page.

    Stick to the schedule

    Each course is divided into chapters with a given timing. This schedule is designed to help you take (and keep) the most of the course.

    Get your tools ready

    To take this course you need specific software resources. Be sure to download the required software before you start. Refer to the "Course Content" section.

    Review: Apply and sharpen your knowledge

    Test your knowledge

    For each chapter of this course, you'll find labs to practice your new skills. These workshops are the key to fully understand and master the course.

    Share and talk

    On the official SUPINFO forum, each course has a dedicated section where the community can be reached to address the matter. You can ask questions and get help when needed.

    Improve and discover

    SUPINFO Advanced Members have access to additional resources to improve their knowledge. Hundreds of thousands of books and videos are available on market-leading platforms.

    You master the subject : Get certified and earn ECTS credits

    Enrol for a SUPINFO cursus

    You can earn an Associate of Science diploma at the end of Year 2. That title can be supplemented by one year in B.Sc to earn a Bachelor of Science. B.Sc. holders can further their path to success by taking an additional 2 years M.Sc. to get a Master of Science (french-state accredited)

    Get back soon to learn about our certification program

    Earn a certificate together with ECTS credits after completing this course.

    Through the SUPINFO course you just follow, you can get certified by taking an exam during one of our exam sessions.

    Get back soon to learn about our certification program

    Contribute: Featured community publications

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