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SUPINFO Institute of Digital Communication & Media diploma courses 2017-2018

  • Year 1
    Admission with
    Bac général
    Diploma prepared
  • Year 2
    Prépa, BTS, DUT, ...
  • Year 3
    Prépa, BTS, DUT, ...
    Bac+3 BC
    Professionnal life
    Journalist press, radio, TV
    Multimedia Director Digital photographer
    Director of Communications
    Artistic director
    Public Relations Manager Head of Press Relations Community Manager
    Multimedia Producer / Movies
  • Year 4
    Licence, Bachelor
    Bac+4MC 1
  • Year 5
    Bac+5MC 2

The Royal Way for Tomorrow's Communicators

If you are passionate about communications in general, advertising, marketing, the press, about bringing a story to life, showcasing a product, or giving a video or image that special something that makes it go viral, if every step of the process in which a simple idea is fleshed out into a scenario and then a film fascinates you, then you are probably the right person for a course at the SUPINFO Institute of Digital Communication & Media (SICM).

The communications, marketing, and media industries reflect, represent, and influence the world through a wide range of media, methods, techniques, and roles. Using carefully chosen words, phrases, and punchlines, along with still or moving images and events, communications professionals set out to communicate a specific message crafted to reach one or more target audiences, to stick in their minds, to incite them to buy, to call to action, create respect, earn trust, to inform or dismantle preconceptions, or simply to get people talking, to harness the power of networks of influence to exponentially spread these messages by expanding the pool of target audiences, in short, to create a buzz.

All communications and marketing initiatives begin with “a source”. This source creates specific objectives with regard to a “target audience”. To do this, the source wants to send a specific “message” to this target audience, within a pre-established ideal deadline. One way or another, the source believes that if the message it wants to send is clearly received by the target audience, it will help achieve its previously set objectives, which it will then regularly track to tailor communications as necessary. To do this, the source has to choose simple or complex media (images, audio, words, etc.) that will enable it to express its message to the audience it wishes to reach. Then, it has to produce the message using its desired media, before broadcasting the message that may vary across different media (TV, radio, cinema, press, blogs, social networks, etc.).

Of course, digital technology has made its presence felt in the decidedly modern communications and marketing industries, as it has in every other sector. You probably have a blog, or you read at least one, you know what Twitter, Facebook, YouTube and Pinterest can do for companies, brands, public figures, private individuals, or even events.They all constitute a new kind of media that has become indispensable, and new forms of communication should be expected in the future.

This is the reason why the SUPINFO Institute of Digital Communication & Media (SICM) was created. The Institute not only makes it possible to free the creative processes that produce the communications ideas that express messages and reach audiences (in particular through design thinking), but also and most importantly teaches students to master the digital technologies of today and of the future - those that make it possible, in very short lead-times, to turn ideas into effective communications initiatives that deliver a precision response to the market’s expectations. The SICM has developed a course that also focuses on how digital technology has radically changed communications and marketing practices. The aim of the course is to give students the skills they need to adapt to a changing world by teaching them the indispensable technical digital skills they will need to communicate, persuade, and work effectively in an environment with an increasingly rich variety of new media. The course covers public relations, advertising, journalism, photography and film-making, as well as media and film more generally. The purpose of the SUPINFO Institute of Digital Communication & Media (SICM) is to give students the 3-5 years of training they need to become digital communications experts and professionals, specialising in the design, creation, and publishing of a variety of messages intended for a wide audience. Of course, all of this knowledge and expertise in digital media and communications is taught at SICM within a rich digital environment, as the preferred field of SUPINFO International University. The students' projects are carried out both on Windows and Mac workstations, using a wide range of software and namely including the software suite created by our technological partner, Adobe. All SIAD students benefit from in-depth teaching on all digital creation tools, but they are also given the chance to develop their own skills depending on personal interests.

An approach based on performance and practice

Similar to the SUPINFO Institute of Information Technology (SIIT) course that made it so successful, the course promoted by the SUPINFO Institute of Digital Communication & Media (SICM) was created to convey the most high-performance and operational knowledge and skills, with a view to immediately meeting job market requirements. Indeed, the syllabus intends not only to convey the standard academic knowledge of the very best university courses in digital communications and media, but also aims to create a bridge into the world of communications professionals, advertising agencies, journalists, producers, and creatives. These are the people behind the course, and those who keep it up to date through the recommendations of the SUPINFO Advisory Board (SAB). To graduate, students must learn to work for real customers, manage a project, select the right digital tools and most importantly work as a multi-talented team.

Think up the right ideas to send the right messages

On the SICM course, you will learn how to achieve a clear and simple objective: to communicate a specific message, you will learn to tap into your potential to unearth the best ideas and transform them into successful creations. To help you achieve this, you will hone your written and oral communication skills using words, images, videos, and audio, as well as learning the important skills of how to imagine, jointly create, seize, multiply, and share the best ideas. These skills will be learned in our communications classes, as well as in digital creativity and design classes like on the SIAD course, always delivered with a touch of innovation and a complete understanding of every facet of business, the market, and the world. As such, inter-school projects will be organised - combining skills from the SUPINFO Institute of Information Technology (SIIT), the SUPINFO Institute of Innovation & Business (SIIB) and the SUPINFO Institute of Digital Arts & Design (SIAD).

This way, you will have the chance to learn surrounded by other talented and motivated students, with diverse origins, locations and skills - integrating science, creativity, art and design, just like real teams do in innovative companies. You will also naturally become part of an ever-growing international community of SUPINFO International University alumni, alongside over 15,000 graduates.

Career prospects

The SICM course opens the door to a variety of careers. The most common include careers in journalism, whether the printed press, journals, magazines, websites, blogs, TV, and radio. In this sector, a communications expert may work on research topics, write articles, or make TV and radio programmes, perhaps with a specialism in a particular area like sports, art, politics, or travel. Graduates may also move towards a career as a photographer or cameraman, making use of cutting edge digital technology.

There are also careers in copywriting, where you can focus on written communications, invent slogans for advertising, create taglines, radio jingles, or even write scenarios and scripts for TV ads. In these roles you will meet with clients to learn about their products and services, and develop communications campaigns by working as a team with designers and artistic directors, before measuring the campaign’s impact. There are also careers in marketing in which you will generally need to demonstrate a solid understanding of a highly varied audience and use the very best communications techniques to promote a product, service, or idea. These careers incorporate both a creative aspect as well as an analytical dimension that includes planning, strategy, and measuring an advertising campaign’s effectiveness, as well as managing budgets, for example. Not to mention careers in Public Relations (PR), in which you manage the reputation of a person, business, product, or brand, and use networks of influencers and trend-setters to spread a message or correct perceptions (crisis communications). And last but not least, there are roles in TV and film production.

You can apply to study towards a professional Bachelor's degree straight after secondary school. A Bachelor’s degree takes 3 years and may be followed by a Master's degree. If you already have a BA (or equivalent) in an art or design related subject and wish to become a leader in this sector, you can immediately apply for the 2-year Master's degree in Arts in Digital Design.

Course syllabus for the Bachelor of digital Communication & Media (BC)
3 years following a secondary school degree

History of communications and media
Communicating online, Internet & Social Networks
Creative presentation
Theories in writing, speaking, screenwriting
Verbal and visual communication techniques
Digital techniques in communications
Scenarios and psychology
The concepts and principles of graphic design
The concepts and principles of photography
The concepts and principles of video-making
The concepts and principles of animation
Typography and lay-out
Video editing
Sound editing
Principles of journalism
Managing the press and media
Techniques and design in audio/video broadcast
Social networks
Event management
Digital Studio
Knowledge Sharing
Full Time Internship
School’s Life (option)
Excellence Project or Contribution to SIU (option)
Part Time Internship (option)

Bachelor* in
BC - 180 ECTS credits

Course syllabus for the Bachelor of digital Communication & Media (MC)
2 years following a Bachelor's or equivalent

Personal development and leadership
Brand design
Design thinking
Law and copyright in communications and marketing
Strategies and motivation in marketing
Measuring effectiveness in communications
Media design
Digital cinematography
Digital filmmaking
Motion design
Advanced video editing/Special effects
Storytelling techniques
Expertise in Adobe Photoshop, InDesign, Illustrator
Web and mobile production
Communication campaigns and strategies
Audience management
Campaign analysis
Knowledge Sharing
Full Time Internship
School’s Life (option)
Excellence Project or Contribution to SIU (option)
Part Time Internship (option)

Master* in
MC - 300 ECTS credits

Specialization Options

SUPINFO Institute of digital Communication & Madia (SICM) offers specialization options to students in ordert to complete their general curriculum.

Rappels Academic Reminders: The specialization options are teachings that will be evaluated through a red wire project. Any final mark equal to or higher than 10/20 will automatically receive 10 ECTS credits. Superior of 10/20 also result in the acquisition of SUPINFO Success Points according to the terms of optention of Success Points stated herein.

The Success Points

To develop and promote excellence within SUPINFO International University, regardless of the curriculum followed, one of the academic performance valuation system of the academic result or remarkable actions performed by students was designed.

These are the SUPINFO Success Points that will attribute to a special account of "success points" convertible at the training products or exceptional items to choose in the success shop, « SUPINFO Success Store ».

Obtain your diploma Bac+5 by VAE (Validation of Acquired Experience)

The V.A.E. (Validation of Acquired Experience) is a legal way to obtain the SUPINFO diploma certified to Level I (Bac +5, Master, Engineer) and registered by the French state in RNCP: the "National Directory of Professional Certifications." The way to access SUPINFO diploma by VAE is another way on top of the traditional university initial training after Bac and has the same value.

P Other than initial training, it is now possible for everyone regardless of age, who has at least 3 years IT working experience to get SUPINFO diploma by recognizing the professional experience and competence in IT that have been developed in the work. The recognition can be done by submitting an VAE application to SUPINFO for the validation of previous education and working experience. The VAE to SUPINFO takes into account the professional competence developed through the activities as employee, self-employed and volunteers are concerned in SUPINFO diploma.

SUPINFO Open Campus

SUPINFO International University, higher education of information technology, makes innovative online tools available to all its students for learning throughout their curriculum. Students can study from home whenever they want.

Study what you want

SUPINFO Open Campus offers a full and unlimited access to thousands of educational resources (courses, videos, books, etc.), covering all areas of IT, digital and management. You can study the course you want in addition to the courses on SUPINFO Campus.

When you want

All these resources are available online, via Open Campus platform and our partners. They are accessible 24/24 and 7/7.

Where you want

It is enough just to have internet connection to access our Open Campus. You go to a place where you don’t have internet connection?
A big part of our resource is available to download. You can download them before your departure and benefit later on.
Enjoy the educational privileges, including the access to the best libraries.

Get other educational benefits, including the access to the best online libraries and more

Cisco NetAcad

Go on line to Cisco courses, world leader of network technology, and perfect in networking field at your own pace.


Thousands of videos about the latest software, IT technologies and management are available through, covering the entire SUPINFO curriculum and even more.

Editions ENI

ENI edition, publisher of computer books, makes its entire collection available to SUPINFO International University students with unlimited access.


Enjoy the benefits reserved to the community members of SUPINFO such as accessing VMware licences (VMware Workstation and VMware Fusion), and a large choice of e-learning VMware courses.

Offres DELL

DELL and SUPINFO team up and offer student deals at great prices!

Microsoft Campus Program

Enter the student community of Microsoft and get access to online learning tools, as well as the free downloads of the latest Microsoft software.


JetBrains offers SUPINFO students powerful IDE, adapted to different programming languages to enhance development productivity and stay focused on code design and the big picture!

* SUPINFO International University is an international institution with headquarters in Brussels and operates campuses in France and around the world alone or in partnership with a network of accredited local institutions. For its campuses in France, including SUPINFO International University works in partnership with the French institution "Institute of Information Technology of Paris" (SUPINFO Paris) which is a private institution recognized by the French State higher education delivering a diploma registered by the National Commission for Professional Certification (CNCP) in the National Register of Professionals Certification (RNCP) and therefore it is recognized by the French state at the highest level, the level I (Bac + 5, Engineer, Master).

Unlike the rest of the world, the term “Master”, “M1”, “M2”, even an international name as “Master of Science” maybe regulated as the terms already used “Bachelor”, “license”, “Master” and “Doctor”. Consequently, as a precaution measure, SUPINFO International University clearly precise here, even in absence of any French law currently being implemented in this regard, the term “Master” used by SUPINFO is under its identity and international position reinforced by the existence of its campus outside France and in view of its ability to deliver the diploma “Master of Science” outside France alone or in partnership with foreign institutions.

** Recommended and generally recognized term, given indication. It can vary depending on the subjects.

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