The Royal Way for Tomorrow's Communicators
If you are passionate about communications in general, advertising, marketing, the press, about bringing a story
to life, showcasing a product, or giving a video or image that special something that makes it go viral, if every
step of the process in which a simple idea is fleshed out into a scenario and then a film fascinates you, then
you are probably the right person for a course at the SUPINFO Institute of Digital Communication & Media (SICM).
The communications, marketing, and media industries reflect, represent, and influence the world through a wide range
of media, methods, techniques, and roles. Using carefully chosen words, phrases, and punchlines, along with still
or moving images and events, communications professionals set out to communicate a specific message crafted to
reach one or more target audiences, to stick in their minds, to incite them to buy, to call to action, create
respect, earn trust, to inform or dismantle preconceptions, or simply to get people talking, to harness the power
of networks of influence to exponentially spread these messages by expanding the pool of target audiences, in
short, to create a buzz.
All communications and marketing initiatives begin with “a source”. This source creates specific objectives with
regard to a “target audience”. To do this, the source wants to send a specific “message” to this target audience,
within a pre-established ideal deadline. One way or another, the source believes that if the message it wants
to send is clearly received by the target audience, it will help achieve its previously set objectives, which
it will then regularly track to tailor communications as necessary. To do this, the source has to choose simple
or complex media (images, audio, words, etc.) that will enable it to express its message to the audience it wishes
to reach. Then, it has to produce the message using its desired media, before broadcasting the message that may
vary across different media (TV, radio, cinema, press, blogs, social networks, etc.).
Of course, digital technology has made its presence felt in the decidedly modern communications and marketing industries,
as it has in every other sector. You probably have a blog, or you read at least one, you know what Twitter, Facebook,
YouTube and Pinterest can do for companies, brands, public figures, private individuals, or even events.They
all constitute a new kind of media that has become indispensable, and new forms of communication should be expected
in the future.
This is the reason why the SUPINFO Institute of Digital Communication & Media (SICM) was created. The Institute not
only makes it possible to free the creative processes that produce the communications ideas that express messages
and reach audiences (in particular through design thinking), but also and most importantly teaches students to
master the digital technologies of today and of the future - those that make it possible, in very short lead-times,
to turn ideas into effective communications initiatives that deliver a precision response to the market’s expectations.
The SICM has developed a course that also focuses on how digital technology has radically changed communications
and marketing practices. The aim of the course is to give students the skills they need to adapt to a changing
world by teaching them the indispensable technical digital skills they will need to communicate, persuade, and
work effectively in an environment with an increasingly rich variety of new media. The course covers public relations,
advertising, journalism, photography and film-making, as well as media and film more generally. The purpose of
the SUPINFO Institute of Digital Communication & Media (SICM) is to give students the 3-5 years of training they
need to become digital communications experts and professionals, specialising in the design, creation, and publishing
of a variety of messages intended for a wide audience. Of course, all of this knowledge and expertise in digital
media and communications is taught at SICM within a rich digital environment, as the preferred field of SUPINFO
International University. The students' projects are carried out both on Windows and Mac workstations, using
a wide range of software and namely including the software suite created by our technological partner, Adobe.
All SIAD students benefit from in-depth teaching on all digital creation tools, but they are also given the chance
to develop their own skills depending on personal interests.
An approach based on performance and practice
Similar to the SUPINFO Institute of Information Technology (SIIT) course that made it so successful, the course promoted
by the SUPINFO Institute of Digital Communication & Media (SICM) was created to convey the most high-performance
and operational knowledge and skills, with a view to immediately meeting job market requirements. Indeed, the
syllabus intends not only to convey the standard academic knowledge of the very best university courses in digital
communications and media, but also aims to create a bridge into the world of communications professionals, advertising
agencies, journalists, producers, and creatives. These are the people behind the course, and those who keep it
up to date through the recommendations of the SUPINFO Advisory Board (SAB). To graduate, students must learn
to work for real customers, manage a project, select the right digital tools and most importantly work as a multi-talented
Think up the right ideas to send the right messages
On the SICM course, you will learn how to achieve a clear and simple objective: to communicate a specific message,
you will learn to tap into your potential to unearth the best ideas and transform them into successful creations.
To help you achieve this, you will hone your written and oral communication skills using words, images, videos,
and audio, as well as learning the important skills of how to imagine, jointly create, seize, multiply, and share
the best ideas. These skills will be learned in our communications classes, as well as in digital creativity
and design classes like on the SIAD course, always delivered with a touch of innovation and a complete understanding
of every facet of business, the market, and the world. As such, inter-school projects will be organised - combining
skills from the SUPINFO Institute of Information Technology (SIIT), the SUPINFO Institute of Innovation & Business
(SIIB) and the SUPINFO Institute of Digital Arts & Design (SIAD).
This way, you will have the chance to learn surrounded by other talented and motivated students, with diverse origins,
locations and skills - integrating science, creativity, art and design, just like real teams do in innovative
companies. You will also naturally become part of an ever-growing international community of SUPINFO International
University alumni, alongside over 15,000 graduates.
The SICM course opens the door to a variety of careers. The most common include careers in journalism, whether the printed
press, journals, magazines, websites, blogs, TV, and radio. In this sector, a communications expert may work
on research topics, write articles, or make TV and radio programmes, perhaps with a specialism in a particular
area like sports, art, politics, or travel. Graduates may also move towards a career as a photographer or cameraman,
making use of cutting edge digital technology.
There are also careers in copywriting, where you can focus on written communications, invent slogans for advertising,
create taglines, radio jingles, or even write scenarios and scripts for TV ads. In these roles you will meet
with clients to learn about their products and services, and develop communications campaigns by working as a
team with designers and artistic directors, before measuring the campaign’s impact. There are also careers in
marketing in which you will generally need to demonstrate a solid understanding of a highly varied audience and
use the very best communications techniques to promote a product, service, or idea. These careers incorporate
both a creative aspect as well as an analytical dimension that includes planning, strategy, and measuring an
advertising campaign’s effectiveness, as well as managing budgets, for example. Not to mention careers in Public
Relations (PR), in which you manage the reputation of a person, business, product, or brand, and use networks
of influencers and trend-setters to spread a message or correct perceptions (crisis communications). And last
but not least, there are roles in TV and film production.
You can apply to study towards a professional Bachelor's degree straight after secondary school. A Bachelor’s degree
takes 3 years and may be followed by a Master's degree. If you already have a BA (or equivalent) in an art or
design related subject and wish to become a leader in this sector, you can immediately apply for the 2-year Master's
degree in Arts in Digital Design.